The 2014/2015 Festive Season Road Safety Campaign officially kicked-off
on 22 November 2014, and will end on 15 January 2014. The campaign was launched in Windhoek on 07 November 2014 by the MVA Fund, National Road Safety Council and the Namibian Police under the theme “Your Destination, a reward for safe driving. Pledge to arrive alive.”As part of the campaign, roadblocks on the B1, B2 and B6 roads will be activated and law enforcement operations will be intensified and stringent measures to ensure adherence to traffic regulations will be deployed through close monitoring at road blocks and increased highway patrols.
In addition, resting spots have been erected along the aforementioned roads, to allow drivers to take a break and minimize driving while fatigued. The rest points will be manned by emergency response units of the MVA Fund, and the Namibian Defence Force, law enforcement officers, volunteers as well as employees of the MVA Fund and the National Road Safety Council.
The campaign received an overwhelming support from corporate Namibia, as well as other private business entities. Over 80 institutions and individuals pledged their support towards the campaign.
It is worth noting that veteran stakeholders are back on board and over 40 new stakeholders have pledged their commitment towards saving lives this Festive Season. The last time such a substantial amount was raised was in 2007; the year the first road safety campaign was launched under the name Xupifa Eemwenyo.
On 21 November 2014, Namdeb, UNAM, NWR, MMI Holdings and GSix Group collectively contributed N$ 131 000 in sponsorship, towards the campaign activities. The sponsorships were handed over at a media briefing at the MVA Fund.
- University of Namibia : N$ 50 000
- Namdeb : N$ 40 000
- MMI Holdings : N$ 40 000
- NWR : N$ 20 000
- GSix Group : N$ 1000
A Facebook competition was also launched at the hand-over event, which prizes will be sponsored by the University of Namibia in the form of Defensive Driving Lessons for 10 competition winners and the Namibia Wildlife Resorts sponsored 4 weekend vouchers.
Gsix Group sponsored refreshments for Officers who will be manning the Mariental Roadblock during the campaign.
The MVA Fund and the National Road Safety Council therefore remind road users that their safety is in their own hands, and they should therefore refrain from reckless behavior such as drunk driving, speeding and driving when tired. The public is encouraged to save the Accident Response Number 0819862 in their cellphones to access medical treatment in case of a road crash.