“We should avoid the loss of lives on our roads at all costs during this festive season,” said our CEO, Rosalia Martins-Hausiku at the launch of the 2021/22 Festive Season Road Safety Campaign held yesterday, 25 November 2021 at Keetmanshoop. The campaign, which runs from 25 November 2021 to 17 January 2022 under the tagline “#DotheRightThing&SaveLives,” aims to curb crashes, injuries and fatalities through the

implementation of targeted and data-led road safety interventions reinforced by intensified law enforcement and enhanced emergency response services.

“The Festive Season Road Safety Campaign is an important tool in our country’s efforts to reduce road casualties. It also offers all role-players an opportunity to draw attention to the scale of emotional and economic devastation caused by road crashes,” Rosalia further stated.

Furthermore, the Fund will undertake activities namely; increase emergency response capacity on the B1 and B2 routes, First Responder Simulations on the same routes, intensify Green Dot Campaign which focuses on Public Passenger Safety, conduct road safety awareness with pedestrians and motorists and targeted driver interventions with various motor clubs.

Launching the campaign, the Deputy Minister of Works and Transport, Honourable Veikko Nekundi called on citizens, law enforcement agencies and road safety practitioners “to promote the good cause for Safer Roads in Namibia during this festive season and beyond.” Nekundi further urged all to hold hands and #DotheRightThing&SaveLives!

The campaign was jointly launched by MVA Fund, National Road Safety Council, Namibia Private Sector Road Safety Forum, Roads Authority, Windhoek City Police, Namibian Police, AA Namibia, Road Fund Administration and other local road safety partners.